A new year is here, and as a beauty editor, I’m naturally curious as to what beauty trends 2026 will bring. As a beauty journalist with over a decade of experience studying hair and skincare, meticulously spotting emerging makeup and nails, whilst having a nose for upcoming fragrance fads, I can safely say that 2026 is bringing plenty of exciting beauty trends to get excited about.

Working at Who What Wear UK means I get to see exclusive previews of launches, try the best new beauty products and have access to the leading experts across the beauty industry. All this to say, I can spot upcoming trends from a mile away. We can expect to see more advancements in skincare and aesthetics, a shift to soft-focus lip liner, and our shiniest, glossiest manicures yet. As for fragrance, we’re seeing a continuation of minimalist scents, and for hair, you can expect to have a lot more fun, with some exceptionally chic hair accessories this year.

Ahead, I’ve consolidated the emerging beauty trends that will be everywhere in 2026. From hairstyles to skincare ingredients, aesthetics to makeup and fragrance, and the beauty trends making a comeback, these are the defining beauty trends you can expect to see a lot more of during 2026.