Poster Designs | Basic Forms

Students in this first-year undergraduate course created poster designs using only lines, basic forms, and geometric shapes as primary visual elements. The project is part of a Two-Dimensional Digital Design course that serves as an introduction to both design principles and digital tools. Not all students enrolled in the course are Graphic Design majors. Participants often come from a wide range of disciplines, including Elementary and Secondary Education, Business, Biology, Accounting, Studio Arts, and other fields. For many, this course represents their first formal exposure to visual design concepts and software-based creative practice.

For students pursuing Graphic Design or Marketing, the course serves as a foundational experience prior to advanced coursework in typography, visual communication, and design methodology. By limiting visual language to simple forms and shapes, students are encouraged to focus on core design principles such as balance, contrast, rhythm, hierarchy, movement, and composition rather than relying on imagery or technical complexity.

The exercises shown to the right represent a series of foundational studies completed prior to the poster project. These investigations introduce students to the elemental building blocks of visual communication and provide a framework for understanding how simple forms can be organized to create meaning, structure, and visual engagement.