Poster Designs - A Visual Vocabulary

Students designed a multi-format poster campaign promoting a documentary series, exhibition, organization, or media platform. Rather than centering a logo or singular image, the project focused on systems thinking—asking students to develop a flexible visual vocabulary capable of functioning consistently across multiple outputs. Through research, sketching, and iteration, students established relationships between form, color, typography, and abstraction to build recognizable yet adaptable brand expressions.

By limiting reliance on literal photography (there are exceptions) and encouraging series-based solutions, the assignment emphasized coherence, scalability, and semantic clarity across formats. Students considered how visual elements perform as a system: how meaning is reinforced through repetition, variation, and hierarchy. The final campaigns demonstrate an understanding of branding as an evolving visual language rather than a static mark, capable of communicating tone, energy, and intent across contexts.