Author Archives: pkerycom

Student Work: Graphic Design Education

Branding a Restaurant

Various restaurant logos University of Minnesota, Duluth, Spring 2022

First year graphic design students at the University of Minnesota — Duluth, were asked to create branding for a local eatery of their choice. The logo would be used for a take-out app design and as inspi­ration for identi­fying icons used within the app. The visual language of the brand would also be used for […]

Work: Research

Textures

The following is a research and photo documen­tation project called, Textures. These photographs and layout exper­i­men­ta­tions are based on my daily walks through the woods of Massa­chu­setts and Minnesota. They are photographs of places that I contin­ually journey past but have decided to pause this one moment and take a closer look at the landscape […]

Student Work: Graphic Design Education

Letterform Gestalts

Typog­raphy students were asked to create a visual config­u­ration by inventing a combi­nation of letter­forms from the alphabet. By inves­ti­gating propor­tions, weights, counter-forms, and other shape relation­ships, students gain an increase awareness of the physical aspects of letters as forms. This use of typog­raphy joinery creates a visual gestalt (a physical, biological, psycho­logical, or symbolic […]

Student Work: Graphic Design Education

Book Jacket Designs

Students created book jacket designs for a publi­cation of their choice. Sketching and the overall process included what imagery or visual language is appro­priate for the story. Discus­sions also included the difference between stories told on printed pages and stories told on film. Filmog­raphy imagery was avoided on purpose. Students inves­ti­gated imagery for their book […]

Student Work: Graphic Design Education

Expressive Typography for Poster Designs

Alexei Lewis, Fall 2025, George Mason University expressive word, Cavendish

Alexei Lewis, Fall 2025, George Mason University, Cavendish. Prior to this assignment, students will work on an expressive word project. The nature of which is to express the meaning of a descriptive word - or communicate the name of a scientist and an aspect of their work through typography. Henry Cavendish was known for discovering hydrogen.

Expressing Visual Solutions Through Typog­raphy In this project, students designed exhibition posters centered on the use of letter­forms and expressive typog­raphy as the primary visual elements. Each student selected either an artist, a scientist, or an art movement to research and interpret, using only abstract forms and type — without repro­ducing existing artwork. The challenge […]

Student Work: Graphic Design Education

Poster Designs —
A Visual Vocabulary

Students from the University of Minnesota Duluth were asked to create poster designs that promoted a documentary series, exhibition, organi­zation, or a music appli­cation. The creation of visual and suitable imagery would be of their own choosing and be based on their own research and sketching process. Students would be devel­oping their own visual vocabulary […]

Student Work: Graphic Design Education

Graphic Translations

Students in the Graphic Design Department at the University of Minnesota Duluth were asked to create graphic trans­la­tions of an animal, bird, or insect. Students were first asked to develop the trans­lation as a black and white form without shading or grada­tions. The results were turned into a color version and a version to serve […]

Work: Branding/Identities | Websites

Cartel Auto Parts

Cartel Auto Parts top image photo

Cartel Auto Parts is an independent, family-owned and operated business. They have been estab­lished in Southwest Philadelphia since 1968. This assignment is a branding, website design and devel­opment. project for a set of junkyards! The objective of the project was to draw more attention and make the public aware of their multi-faceted facil­ities and operations. […]